We recently decided to do some marketing and promotion and decided to try using video as a medium, considering the popularity of Youtube and how the online video medium has grown over the past few years. In order to produce something high quality on a relatively low budget we were referred to a local Cape Town company called Cape Town Video Production.
Steve and Carl at Cape Town Video Production were incredibly helpful in advising us on how to get the most value for money whilst maintaining a high level of quality for our promotion video about the market. Firstly we met with them and explained exactly how our market functioned, what our target market was and what our goals for the market video were.
The use of video marketing is becoming a necessity for many businesses. Customers love to watch videos, and they are a fast and easy way to communicate with your audience. Use the following advice and start your video marketing campaign today. The way to have your video go viral is to focus on excellent content. Top-of-the-line equipment is not necessary. People will sit through a mildly boring video if the information is relevant. However, try to get the best quality video camera you can to make a video of good quality.You should keep your videos under 20 minutes. If you want to show how to use your product, you can use around 20 minutes. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
You have a small window of time to get attention from viewers. The first 20 seconds are crucial. You have to give them something that makes them want to keep watching. Coming up with the content of your video clip is only part of the big picture. The other half is spreading the word about your videos. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Great content only works if you get visitors to see it. Among the most frequently performed online searches is “how-to” do some particular thing or another. When you make a video tutorial, people looking for information on that subject will find your video, resulting in a viewer base that reflects your niche market. Once they’re aware of your expertise, they will come back for more. Make sure that you include working links to products you are promoting on your video. If possible, the link should be displayed within the content of the video, as well as in the description. This way your link is always connected to your video, no matter where it ends up. Any event is a good time to take a video. This will give you the opportunity to interview experts and/or document your experiences. If you are offering a speech, always have it recorded. People like honesty! When creating a video, make sure it’s something you are truly passionate about. Stay natural and authentic in order to have more success with your intended client base. Use videos for promoting your websites or social media. Someone who sees you on a video sharing site may not know you have a presence on social media too. By promoting your other social media and websites, you can help bring in additional customers. Linking all of your business related sites together can really make things much easier for your viewers. When you put your video on Youtube, you should always answer your comments. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. If you are unable to moderate the comments section, you might consider disabling them. You need to be yourself in all videos. People will see through any sort of false persona you try to create for yourself. Once people get comfortable buying from you, they will become less likely to shop elsewhere. They will identify the products with you personally. A fun contest might increase the people visiting your video marketing site. Ask customers to film themselves while using your products or ask them to put together a video tutorial featuring your products. It will help to develop a community. Make sure your videos don’t look like cheesy ads. Your audience will stop paying attention if you’re constantly trying to pitch ideas to them.
Cape Town Video Production uses Steve Van Zyl as their preferred Director of Photography. Steve is without a doubt one the the most experienced and accomplished videographers in Cape Town with a showreel that will blow you away.
There should always be new and creative content. You can focus on tips, Q & A sessions, product demos or informative pieces. In your campaign of video marketing, consider utilizing time-lapse photography. Put a camera up in your place of business and turn it on. When you have time, you can go through the footage and pick out what you like. People will enjoy watching how your business works because they’ll see that you’re very much like them. It is now time for you to start creating your own videos. Be sure to keep learning, though. There are so many sources out there to help with video marketing. The more knowledge you have, the better videos you will create for your marketing campaign.